Wed 20 Apr 2016 | By:

How To Generate Revenue From Non-Sales Web Leads

Lead GenerationNot all website inquiries are sales leads. Most newly registered companies focus all of their attention on isolating the best sales leads and following up on them with everything they have.

While this is good, better still is to supplement that effort by reviewing all of those non-leads and turning them into leads! Here are ideas to improve your online lead generation and get an edge on your competitors.

The bottom line to all this: never jump to conclusions. Any person who initiates contact through your website may have the potential to be a new customer, a lead provider or an influencer. If your only focus is on relevant, large-scale leads, you are limiting the lead generation potential of your website.

As any experienced sales person will tell you, the best customers sometimes come about unexpectedly or in unexpected ways. It’s worth a little extra time, effort and creativity to look for customers under every rock.

sn-brad-shorr-3Author bio:

With decades of experience in marketing and sales, Brad Shorr’s expertise has been featured on reputable sites including Forbes and Entrepreneur. He’s currently Director of Content Strategy at Straight North an Internet marketing agency specializing in SEO and PPC. Image credit: undergroundmarketingsociety.com

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