Let’s face it, as the owner of a newly formed startup, there are a number of options that you can use to market your product or service. Being fiscally responsible during a growth stage is important, and with the help from some free (or low-cost) tools, you’ll be able to effectively market your business, gain customers and keep those relationships strong!
Sending quality e-mails to current customers is important, but gaining traction with new clientele can make or break your business. Mailchimp is an affordable way to send professional e-mails with easy-to-format templates to catch the eye of your target consumer. If you have fewer than 2,000 subscribers, you can send up to 12,000 emails per month absolutely free. No expiring trial, contract, or credit card required.
Do you need help with…..anything? You can bet that you’ll find an affordable service provider on Fiverr. This site was built with a thrifty mindset and most services cost, you guessed it, $5. Services range from graphic design, to copywriting, audio/video editing, etc.
Elance is like Fiverr, but with a more professional vibe. On Elance, you can find contractors for a wide range of creative services. You can place a project on Elance and contractors will bid on your project until you find the right fit. These services are often times more expensive than Fiverr, but this will vary based on your needs.
If you’re struggling to find a website that will help you convert leads into customers, search no more. Leadpages was built from the ground up to give you the easiest page building experience on the web. Whether you’re marketing webinars, white pages, free reports, software or anything else, this service helps drive consumers to convert. The best part? These pages integrate with your current website, Facebook, WordPress and more.
We get it, social media is important. BUT, it’s time consuming to produce high quality content and be available to post during peak traffic hours. Meet your new best friend, Buffer. Buffer allows you to schedule social media posts effortlessly while also providing an easy way to track the performance of your posts. The best part? It’s free for 1 account.
CRM software is important to any small business or startup, but many platforms are clunky to learn. PipeDrive allows you to manage your sales funnel, relationships and more with an easy to use tool. Plus, there is a functioning mobile app for when you’re on the go (which is all the time). This service starts at a miniscule $12 per user, per month.
Marketo ROI Calculator
We know that you probably get asked by advisers, investors and your business relationships what the ROI of any marketing efforts that you’re doing are. Well, the free ROI calculator from Marketo can give you some valuable insights. Plus, it’s free. There’s a positive ROI on free.
We’d love to hear from you on which products and services that you’re using to market your startup! Leave your suggestions in the comments below, or give us a shout on twitter at @startupsavant.
Ali Schwanke is an independent marketing consultant with a focus on content, strategy, and analytics. After failing in the pursuit of a startup idea, she now sees everything as an opportunity to A/B test her theories. With roots in Nebraska and Alaska, she enjoy being outdoors with her family, running, home remodel projects, and geeking out on her favorite podcasts and audiobooks. Get in touch with her on Twitter and her website!