10 Trending Fashion Startups to Watch in 2022

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Here at Startup Savant, we love startup culture. That’s why we identified the most exciting, innovative, and creative fashion startups to watch in 2022 and beyond. From AI trend predictions to activewear made of recycled water bottles — these are the best fashion companies to follow.

Recommended: Learn how to launch your own company by reading our comprehensive guide, How to Start a Startup.


Best Fashion Companies to Follow

Every year, new startups pull to the forefront of their industry through exciting innovation and industry-disrupting business models. We’ve rounded up the top fashion startups of 2022 that startup lovers, investors, and aspiring entrepreneurs should follow.

Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

1. Heuritech

Location: Paris, France
Funding: Series A, $5.7 Million

Heuritech utilizes AI technology to offer brands insights and analytics on trends and products. By collecting and analyzing real-world images on social media, Heuritech helps brands create better-selling products, increase sustainability, and align with consumer demands.

2. Grailed

Location: New York, New York
Funding: Series A, $16.5 Million 

Grailed is an online fashion marketplace that allows consumers to sell men’s clothing peer-to-peer with ease. For men’s fashion, Grailed offers a platform for fashion enthusiasts to buy and sell clothing, interact with other fashion enthusiasts, and learn about designers and projects alike. 

3. Italic

Location: Los Angeles, California
Funding: Series Unknown, $15 Million

Italic is a virtual marketplace that aims to be a one-stop shop for everything consumers need. By offering high-quality products from manufacturers at a steep discount (50%-80% off the retail price), Italic boasts a strong competitive advantage. Additionally, the startup provides tools, distribution, and technology to brands looking to engage with a global audience.

4. Dopple

Location: San Francisco, California
Funding: Undisclosed, $9.8 Million

Dopple is an online marketplace for children’s clothing and accessories. Using a personalized quiz and machine learning, Dopple helps parents find the perfect clothing for their children by sending custom-curated outfits to their door quarterly.

5. The Yes

Location: Burlingame, California
Funding: Series A, $30 Million

The Yes is an industry-disrupting AI-powered platform for online shopping that offers a consumer-focused customizable shopping experience featuring a litany of brands — all in one place. The Yes’ algorithm utilizes customer preferences based on a quiz as well as additional user-friendly features to generate products and brands that suit the customer’s needs and wants.

Feeling inspired? Learn how to launch your company with our guide on How to Start a Startup.

6. Italist

Location: Los Angeles, California
Funding: Seed, $1.1 Million

Italist delivers direct-to-consumer luxury and designer goods at an average of 40% of the retail price. By utilizing their network of Italian boutiques to offer a range of quality-driven products, they are able to provide a more affordable experience without sacrificing luxury. 

7. Tradesy

Location: Santa Monica, California
Funding: Series Unknown, $133.7 Million 

Tradesy is a peer-to-peer luxury fashion marketplace for buying and selling designer clothing, accessories, and more. The focus of this startup is to provide an unparalleled user experience — which they accomplish by offering free shipping on each item sold and an easy-to-use platform. Notable investors of Tradesy are Richard Branson and John Doerr.

8. Girlfriend Collective

Location: Seattle, Washington
Funding: Undisclosed 

Girlfriend Collective is an athleisure meets sustainability startup that creates trendy products from fishing nets and plastic water bottles. The startup, notably, launched with a free leggings campaign that propelled the company into success almost immediately.

9. HELM Boots

Location: Austin, Texas
Funding: Series Unknown, $2.5 Million

HELM Boots is a men’s footwear brand that makes hardworking, well-crafted boots from domestic leathers and materials. Handcrafted in Maine, HELM’s long-lasting boot is versatile, timeless, and — above all — functional. 

10. Mejuri

Location: Toronto, Canada
Funding: Series B, $28 Million

Mejuri is a direct-to-consumer jewelry company with new product launches every Monday. Their handcrafted, everyday jewelry is affordable without sacrificing quality or ethics. The startup saw exponential growth through its successful influencer marketing campaigns.

Recommended: Check out our full list of the hottest startups to watch in 2022!