Thu 26 May 2016 | By:

Estée Lauder’s 5 Secrets to Success in Business

Estée Lauder’s 5 Secrets to Success in BusinessEstée Lauder, today, is a giant cosmetics company that manufactures high-end beauty products from makeup, fragrance, skincare and haircare products. It’s one of the biggest and most popular beauty companies in the world.

Founded by its namesake in 1946, Estée Lauder is a self-made billionaire and one of the few women entrepreneurs on the list of Forbes wealthiest people. She also owned MAC Cosmetics and Clinique, which are internationally recognized cosmetic brands that continue to thrive to this day.

Lauder was always passionate about beauty even when she was still a young girl. She often volunteered to brush her mother’s hair and apply cream on her face and skin.

During her teenage years, she was able to make her own beauty creams with the help of her chemist uncle. She sold her products in local hair salons and continued doing so until 1946 when she officially formed the corporation after her name.

Although Estée Lauder died in 2004, her legacy will continue on. She is an inspiration to entrepreneurs and will continue to be so for years to come. Here are 5 of Lauder’s remarkable secrets that led her to succeed in business.


Lesson 1) Stop Dreaming and Start Doing

“I didn’t get there by wishing for it or hoping for it, but by working for it.” – Estée Lauder

Estée Lauder was a very hardworking woman. It was in her teenage years that she began going from local hair salons to another to sell her home-made beauty creams. She didn’t waste time daydreaming – she poured her attention in creating sales.

Everything starts with a dream or a simple wish, but if you want to see progress and succeed in starting a new business, you have to wake up and start working. The truth is, if you keep on dreaming without action, you will never be able to start anything at all.

Estée Lauder said, “I have never worked a day in my life without selling. If I believe in something, I sell it and sell it hard.” Lauder didn’t just dream, she turned it into a reality.


Lesson 2) Go with Your Gut

“Trust your instincts.” – Estée Lauder

Estée Lauder definitely followed her instincts. She knew that she had the desire to venture into the beauty industry and she pursued this dream, working hard every single day.

In choosing the type of business to start, you might be swayed by the opinions of other people and it may be difficult to follow your own voice. But stay focused. During these times, always remember that you are the sole decision maker and the master of your fate. Whatever you decide on must come from your heart. Never force yourself to start something that you’re not passionate about.

At the end of the day, you are the one who will be running the business, so always trust your gut and go for what you really want.


Lesson 3) Strive to be Better Every Single Day

“We learn too much everyday to be satisfied with yesterday’s achievement.” – Estée Lauder

The moment you become contented of your achievements, that’s where learning stops. And in business, you just can’t afford to stop learning after forming the company because the environment is always changing and you have to keep up with the flow.

It’s great to be proud of yourself, but treat each day as a new challenge to motivate yourself and work harder. Don’t settle with your achievements today but create new ones everyday.


Lesson 4) Persistence is Key to Success

“When I thought I couldn’t go on, I forced myself to keep going. My success is based on persistence, not luck.” – Estée Lauder

It took Estée Lauder years before she was able to land a department store order for her cosmetics. She was patient enough to build a solid track record before she ended up getting what she deserved. Instead of giving up, Lauder believed in her craft and she pushed through despite of all the difficulties she encountered.

Who knew that a lady who sold beauty products door-to-door would become a legend in the cosmetics industry? Lauder’s secret: persistence.


Lesson 5) Take Risks

“Risk taking is the cornerstone of empires.” – Estée Lauder

Estée Lauder is known for her risk-taking mentality and fearless approach when it comes to business. She explains, “I was a woman with a mission and single-minded in the pursuit of my dream.”

Lauder was ambitious and highly driven, she knew exactly what she wanted and was brave enough to go after her goals. And although it took her years to fully establish her business, she refused to give up and continued her quest for success. We should all be like that.


Wrapping up

Estée Lauder was an incredible woman and an inspiring entrepreneur. With patience, hard work, persistence, and risk taking she was able to set lofty goals and reach them. If she can do it, so can you.

About Maria Florio

Maria Florio is a passionate entrepreneur with various specialties and interests: writer, copywriter, inbound marketer, Italy travel specialist and event planner. Her biggest passions are life and humanity. Get to know her professionally on LinkedIn and Twitter.