Direct Incorporation vs LegalZoom: Which is Better?

Direct Incorporation Vs LegalZoom

Welcome to Startup Savant’s comparative article Direct Incorporation vs LegalZoom, two very popular and secure online incorporation providers who represent many tens of thousands of business worldwide.

They do all the heavy lifting without the need to hire a lawyer and offer a variety of other services within the process. Let’s dig first into their commonalities, then we’ll take a brief look at what sets them apart in terms of packaging and price tags.

What Direct Incorporation & LegalZoom Have in Common

What Sets Them Apart

  • Aside from helping you incorporate your business, Direct Incorporation is outfitted to handle trademarking services, website and logo design and other aspects of modern business management. We think the web design option is incredible for startups with concepts, ideas, prototypes, and stuff ready but no site yet. This way you don’t need to find a designer, a logo designer, or a marketing agency.
  • Prior to filing any form or legal document, LegalZoom provides simple questionnaires. This is to ensure all legal documents are correctly filled out and there’s no need for you to learn legal-lingo. Aside from this, the company also has an automatic checker which checks for inconsistencies, spelling and grammar mistakes.
  • LegalZoom is one of only a few companies who offer a three-month QuickBooks Online subscription which is very helpful to entrepreneurs!

Pricing: Direct Incorporation vs LegalZoom


Direct Incorporation has four packages: Standard, Premier, Elite and Venture. Look at all those package features. For our average reader the Premier or Elite more than suffices. Premier is the way to go if you already have the site and logo stuff handled. Venture isn’t bad either if you can afford the investment and need a site.

The prices may seem a little higher than most incorporation providers, but if you look at the features in each package, you realize you’re paying a reasonable price for all the services you get. Unlike some other incorporation services, Direct Incorporation won’t charge you with other fees, this is the exact fixed price you pay if you decide to hire their services – no hidden charges.

For an in depth look at the features you get with Direct Incorporation, check out our comprehensive review.


LegalZoom STARTS AT $149

LegalZoom has three three packages: Economy, Standard and Express Gold. They’ve trimmed things down visually by lumping many features into their “Deluxe LLC Kit”, but the prices are only slightly less expensive for pretty much the same stuff minus anything to do with web design.

Each package also has different turnaround times, with the Express Gold having the fastest at 7 to 10 days. Although the Express Gold brings the most value, Standard is the more popular choice. Again, if all this is another language to you, pick up the phone and contact these guys. Their customer service staff ROCKS.

For an in depth look at the features you get with LegalZoom, check out our comprehensive review.

Which Should You Choose?

So both have their give and take. While Direct Incorporation offers design help along with incorporation, LegalZoom is a little cheaper and are a bit easier when it comes to the overall process.

In the end you have the final say. I’m just here to curate pricing, features, and overall value from an entrepreneur’s perspective. Trust your gut and do what you feel is best for your business.

Try LegalZoom for $149!