Hast Profile

“High-performance design kitchen knife and cookware.”

“Hast (the brand) is created to make cooking more relevant to modern living by offering innovative products combining great design and advanced technology and engineering.”

“Hast is self-founded and launched via Kickstarter.”

“We are currently a team of three and [work] with a few consultants for marketing and tech.”

“Yes. I am always curious and passionate about creating things that have a positive impact on people's living. I think being an entrepreneur is one of the most efficient ways to bring [about a] positive impact.”

“The product is created because of my [interest] in material science and design. 

My interest in material science [led] me to the discovery of kitchen knives and development. I joined a CA-based startup team focusing on bring[ing] a NASA-invented material to the knife industry and began to get to know the industry and supply chain more. In the meanwhile, my decades [long] career in marketing, brand strategy, and brand design give me the ability to look at design and engineering with new perspectives. I couldn't find a knife that's strong in design without compromising on its performance, usability, or price. So I gave it a try and started to design Hast knives from scratch. 

My experience in the cutlery supply chain also gives me access to new materials and manufacturing partners. 

Hast knives are very well received by seasoned chefs, media critics, content creators, and most important[ly] our customers.”

“The name Hast is created to reflect our design which is minimalistic, functional, and intuitive. We did a whole name exploration to finalize the name.”

“Production is the most challenging part. We just have to work with our manufacturing partners very closely and spend as much time together in the factory as possible. 

Growing the business is now our new challenge.”

“Chefs, home cooks, and people [who] are passionate about cooking and design.”

“Chef collaboration, affiliate marketing.”

“We did a Kickstarter campaign.”

“Growth, return purchase, [and] customer satisfaction.”

“Partner/team is the most critical to a startup.”

“Positive customer feedback, friends.”

“Customers like the product as much as I do. I use our knives every day.”

“Keep trying long enough to be lucky.”

“Products that make a difference in people's living.”

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