Clava Profile

“We're a new Creator app that is helping creators monetize while live streaming. By streaming in Clava, creators make money per minute based off of each viewer in their Live.”

“Our goal as a company is to help Creators monetize off [of] the content they create.”

“We're mainly bootstrapped, but we have raised a small family-friends round of 10,000.”

“Our team consists of three co-founders.”

“I've always wanted to launch my own product and scale it. My dad was an entrepreneur before he passed, and so was my mom and stepmom. I was around entrepreneurs my whole life, and it always inspired me to want to do the same thing.”

“I wanted to start this idea because I was trying to become a full-time creator. I found it extremely difficult to monetize off [of] the content I was creating due to platform guidelines and lack of community. So, I started brainstorming ways I could allow creators to start earning right away. I decided to act on the idea because I saw a need for my solution. I started interviewing a bunch of creators, and they were all facing the same issues I was.”

“The company was first called “Chad,” but unfortunately the name Chad became a meme. One of the developers at the time thought we should name the product Clava, which is Latin for “club.” It made sense because Creators would be hosting Lives containing their Club (community).”

“Our biggest challenge right now is capital. We need capital to increase our development speed and to market the product. For now, we're finding ways to hack around these issues. For example, we're reaching out to smaller creators to get them into Clava to show them the benefits of our product that we're then using for content on our social media platforms to recruit more creators.”

“Creators in the creator economy that create content through live streams. This can be magicians, musicians, chefs, trainers, etc.”

“Right now, we've been growing through word of mouth and partnerships. We signed a partnership with a smaller creator agency who has been funneling their creators to our platform, and in return, they get commission from each Live their creators host in Clava.”

“We had a list of 500 magicians created for us through someone on Upwork, and then we email blasted them. We got some magicians i

“KPI: How many Lives are we averaging a week? 25–35

KPI: The number of average viewers in a Live (1–5)

KPI: Average Live Earnings? $0.5–$4.80

KPI: Average Live Length? 30 minutes.”

“‘Steve Jobs: The Exclusive Biography.’”

“‘How I Built This.’”

“How hard it is to raise money and build a successful product.”

“This is something I continue to struggle with — if it weren’t for my wife, I wouldn't have a work/life balance.”

“In my opinion, you have to be passionate about what you're doing. No one is going to believe in what you're doing, and you will get a lot of people telling you you're crazy. Passion gets you through all the noise.”

“Yes, I had to learn that there's only one of me and that I can't do everything.”

“I would say that I've taught myself so many new skills.”

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