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The 5 Innovator’s Skills: Your Complete Path To Innovation

Wed 08 Apr 2015 | By:
Open for Business

No way. You can’t just copy what’s out there. Successful entrepreneurs innovate. And if you’re after innovation, you’re after the new. New stuff you can use to wow your customers. New value propositions. New ways of reaching them. New ways of solving their greatest pain point. The Innovator’s DNA lights the way. It shows us

3 Mistakes Startups Make When Working With Celebrities

Mon 09 Feb 2015 | By:
3 Mistakes Startups Make When Working With Celebrities

We already know the popular examples of big companies using celebrities to greatly boost their awareness like Michael Jordan and Nike, or William Shatner and Priceline but start-ups can also utilize celebrities to do the same thing. A tweet from a celebrity could put a startup in front of thousands – even millions of people.