12 Emerging BNPL Startups Shaking Up the Fintech Industry

Phone that shows buy now pay later on the screen.

Here at Startup Savant, we love startup culture. That’s why we identified the most exciting, innovative, and creative buy-now-pay-later (BNPL) startups within the fintech space to watch in 2022 and beyond. From white-label offerings to niche specializations— these are the top BNPL companies to follow. 

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Top BNPL Companies to Watch

Every year, new startups pull to the forefront of their industry through exciting innovation and industry-disrupting business models. We’ve rounded up the most exciting BNPL startups of 2022 that startup-lovers, investors, and aspiring entrepreneurs should follow. 

Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

1. ZoodPay

Location: Lausanne, Switzerland
Funding: Series B, $48 Million

ZoodPay offers both online and in-store shoppers the option to pay off their purchases over 90 days in up to four installments. Within this period, no interest or fees are charged. The startup focuses specifically on the largely untapped buy-now-pay-later markets in Central Asia and MENA.

2. Aplazo

Location: Mexico City, Mexico
Funding: Series A, $27 Million 

Aplazo is a Mexican startup providing a BNPL service that gives approved customers five fortnightly interest-free payments at affiliated online and physical stores. 

3. Happay

Location: Shanghai, China 
Funding: Early Venture Capital, $10 Million

Happay is the first Chinese BNPL startup. The company's model sees the customer paying a quarter of the total amount in a down payment, with another four interest-free payment periods and the added benefit of zero fees if all payment milestones are met.

4. Addi

Location: Bogota, Columbia
Funding: Series C, $376.3 Million

Addi is a Latin American startup with its roots in Colombia and expansion plans that include Mexico and Brazil. The innovative startup has predominantly focused on the online shopping space and will need to put its funding to good use as it faces some stiff competition from competitors in these regions.

5. Behalf

Location: New York, United States
Funding: Venture, $462 Million

Behalf is one of the few BNPL startups that focuses on the lucrative B2B space. The company offers US-based businesses an alternative option to financing purchases by providing a BNPL option at the point of purchase. The startup allows its customers the freedom to choose a different payment structure for each purchase, with payment periods set between 30 and 180 days.

6. Limepay

Location: Sydney, Australia
Funding: Venture, $27 Million

Limepay holds a rather unique spot in the BNPL startup lineup as it touts itself as a "white label" buy-now-pay-later product. As such, Limepay allows its customers to brand their product as their own offering, providing retailers with in-house finance products without the hassle of developing their own software.

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7. Scalapay

Location: Milan, Italy
Funding: Series A, $155 Million

Scalapay is a fintech startup that is making waves despite a slow start in the BNPL space. Since its launch in 2019, the company has expanded its services to nine European countries. Its offering includes online and in-store purchases with three installments and zero interest. 

8. Slice

Location: Bangalore, India
Funding: Series B, $220 Million

Slice may have been founded in 2016, but it has taken some time to find its feet in the BNPL sector. Despite this, the Indian startup recently achieved unicorn status and claims to be serving more than seven million customers in India currently.

9. Zilch

Location: London, United Kingdom
Funding: Series C, $339.3 Million

Zilch differentiates itself from many in this space in that it doesn't only provide its services at retailers with which an agreement has been made. This has been the downfall for many BNPL startups, as customers don't always find the curated list of stores offered comprehensive enough for their needs. By providing the freedom of using the service anywhere the customer chooses to shop, Zilch is very likely to see a far greater uptake.

10. Billie

Location: Berlin, Germany
Funding: Series C, $150 Million

Billie focuses on the B2B space, but the major gamechanger for this startup has been its partnership with Klarna. The Scandinavian fintech company Klarna has exploded in the BNPL B2C space in the last few years and when it sought to expand its offering into B2B, Billie was seemingly the obvious option.

11. Bumper

Location: London, United Kingdom
Funding: Series A, $46.4 Million

Bumper definitely takes the title of "most unique offering" on our list, with the sole focus of this BNPL startup being automotive purchases. The company makes repair and maintenance costs for vehicles more manageable by offering terms at zero interest. Not only is it touted as unique, but its CEO, James Jackson, also claims it has been profitable from the outset — an impressive startup achievement.

12. Kissht

Location: Mumbai, India
Funding: Series D, $62.5 Million

Kissht is an Indian BNPL company that offers one of the longest payment terms in the space, at 15 months, but these longer terms do attract interest. The company refers to itself as "India's fastest credit lending app," but their detailed and lengthy application process does seem to bring this claim into question.

Recommended: Check out our full list of the top startups to watch!