Bittu Kumar is the co-founder of Enterslice, parent company of Netforce & Hivego, published author of seven books on Social Media, Marketing & Information Technology, and an investor at Profitmissile.
In this Startup Savant interview, Bittu shares his entrepreneurial journey and how his hard work paid off by just doing one thing – following passion. Find out more about Bittu’s entrepreneurial insights and vision for the future below.
Before you leave this page and implement Bittu’s advice into your own business, be sure to follow him on Twitter. This guy has a fantastic feed if you’re looking for daily inspiration!
Technology can change lives and solve mass appeal problems. I started Enterslice to bring innovation in traditional businesses. Disrupt Industries the way Uber did and brought transparency in traditional business processes.
Hard work paid off. We are now in two countries, have subsidiaries in Technology & Lifestyle, Zero to Hundred Plus employees and Red Herring Top 100 Finalist This Year (Award due this September).
Startups are changing the way people were doing businesses, kicking mammoths and sharks out in record time, it intrigued me to start something. I followed my passion and that’s how Enterslice was born.
We had a clear vision. We wanted value, not valuation. We aim to create one job each day. That’s 365 hires per year! It has not changed in past two years. :)
My winning trait is hustle, of course. Being a hustler open doors for you. They Say, “If opportunity doesn’t knock your door, build that door.” I work with this mindset.
The credit of my success also goes to my parents, business partners, employees & customers. They always acted as evangelists, did more than what ordinary people do and with an army of experts and hustlers, and customer acting as your evangelist you will always succeed.
Human is the product of four billion years of evolution; history has shown how great leaders, scientists, and innovators never give up. A few years ago, I was also desperate for the things I have today and managed to get those things only after fighting for goals. Overnight success takes years and now, spending years in entrepreneurship, I understand that you should always learn from failures but never give up.
We leverage Technology better than others. That saves us time; we are 40% more efficient than our competitors, and that helps to pass on the cost advantage to customers and word of mouth create great opportunities for us.
Many times. That’s a natural cycle in every business. No matter whether you are a startup or a Fortune 500 Company, there will always be clients who complain. And that indicates people are using your product and want improvements, and it’s up to you to take the feedback.
But taking Customer feedback improves the product and also builds rapport.
A dedicated team resolves all issues, and we make sure customer remains satisfied all the time. In a worst case, we refunded 100% with an apology letter and a box of chocolate.
It’s Golden Era of Digital Marketing. Digital Marketing worked great for Enterslice. We use analytics heavily, and we were quick to find that Social Media and Content Marketing is bringing us leads, and that’s how we started focusing on the the digital strategy.
No one is going to fund your idea, until and unless you are Peter Theil or Elon Musk.
All the best in your journey. If you are struggling to get ahead in the race I have a small advice for you; I have never met any successful person with a very easy past.