The Authors Of Startup Savant

Startup SavantStartup Savant is the ad free online magazine for aspiring business owners that gives back to support children’s education.

But at the core of everything, this magazine is made up of the ‘savants’ who contribute and share their knowledge. With hundreds of years of combined experience, they have been building businesses and improving the lives of those they serve at the same time.

Although each authors views are their own, every Startup Savant Author does believe in doing two things:

1) Making your life as an entrepreneur and future business owner easier. Cutting out the chaos and confusion of entrepreneurship and showing you how to build your future as simple as possible. They do this by crafting bite sized business hacks and tricks to help you grow and self educate yourself – all at your own pace.

2) Making the world a little better through business. That’s why Startup Savant gives back to support children’s education. 36,780 students impacted so far. (We do this by partnering with excellent business resources. When you use their resources, we donate a percentage of our revenue through the online charity, See Our Impact page)


Ryan James, Chief Supply Giver at Startup Savant

Ryan James

Ryan is a die-hard entrepreneur with a background in fitness and outsourcing. He founded Startup Savant with the help of the authors below to build the perfect resource for aspiring business owners that gives back at the same time.

He is most passionate about working with the Startup Savant authors, making a positive impact through entrepreneurship, and building a self-education platform that makes the process of learning to start a business a little less like pulling teeth.

In his free time you’ll either find him outside, reading a good book, or in the search for a cup of coffee. Get in touch with Ryan on Twitter.

Liesha Petrovich, Chief Savant at Startup Savant & Owner of Microbusiness Essentials


Liesha’s passion lies in the crossroads of education and business. As a small business owner for 20 years, she’s the Chief Savant at Startup Savant, and is the founder of Microbusiness Essentials. She’s also an instructor for the University of the People, the world’s first non-profit, tuition- free, accredited online university.

Liesha’s working on a Doctorate in Entrepreneurship, with an emphasis on small business challenges. But she knows that traditional business education isn’t exactly what new business owners need. That’s why she’s so dedicated to Startup Savant’s approach to free and realistic business education – education that students can apply directly to their business.

In her free time, you’ll find her happily wasting the days away at her camp in Hope, Maine. Get in touch with Liesha on Twitter or her personal website.

Aaron Roberts, Founder and Principle at Yard Farmers LLC

Aaron Roberts

Aaron is an entrepreneur who, at 15 years old, turned a side project mowing business into a grounds maintenance company caring for over 15,000 acres of government property.

He currently runs Yard Farmers, serves as a full time preacher at his local congregation, and contributes his expertise to Startup Savant as an adviser and writer.

During his free you’ll find him outside with his dog or taking his wonderful wife out on a date. Learn more about Aaron here.

Jackie Steinmetz, Founder at Accelity Marketing

Jackie Steinmetz

Jackie Steinmetz is a digital marketing consultant specializing in B2B SaaS startups. Jackie’s virtual marketing agency takes pride in being fast and flexible–two qualities vital to marketing small businesses effectively.

Check out Jackie’s blog or connect with her on Twitter.



Dan Western, Founder and CEO at Wealthy Gorilla

Dan WesternDan Western is the CEO and Founder of, a website for entrepreneurship, Success advice & motivation.

Dan is a young entrepreneur who knew from a fairly early age that his true passion was to make money through his own means and to be able to share his knowledge with others.

Join him on Facebook or follow on Twitter.


Ali Schwanke, Independent Marketing Consultant and Strategist

Ali ShwankeWith a consulting firm focusing on brand strategy, online marketing, and PR, Ali Schwanke began her venture into the world of marketing as a photographer. A content creator at heart, Ali enjoys capturing the best ideas and presenting them to the world in an interesting and compelling manner.

Prior to launching her business, she spent time in advertising and nonprofit leadership, as well as marketing roles within industries such as human resources, real estate, publishing, and a tech startup.

A master networker and community advocate, Ali has lent her time over the years to a number of nonprofit boards and organizations including Toastmasters, Community Crops, TEDx, and an award winning chapter of the American Marketing Association. She often speaks to groups often about the topic of personal branding and is working on a line of information products for brand strategy and marketing.

With her oversized canon camera and zoom lenses in hand, Ali is a 1st class soccer/baseball mom, spending time on the sidelines capturing the best action shots and videos. She also builds the world’s best lego creations and designs stellar train track layouts for her two-year-old son. She and her husband love remodeling their home, spending time with friends, and salmon fishing in the mountains of Alaska.

Get in touch with her on Twitter and her website.

Maria Florio, Social Media Brand Strategist & Entrepreneur

Maria-FlorioMaria is a versatile entrepreneur with a passion for helping individuals and businesses reach their highest potential. She specializes in social media and content marketing, assisting businesses to effectively communicate their brand’s message and build long-lasting relationships with their online communities.

She is a contributing author on various sites, including Startup Savant, where she extends her knowledge on online marketing to further assist entrepreneurs in making the most of their online presence and social media efforts.

Life and humanity are also two major areas of interest to her, which she pursues through various activities that include: working on a book that discusses the human internal conflict, the creation and management of the LinkedIn and Google+ Inspiring Human Potential groups, co-host of the Make A Difference Spotlight podcast series, and co-creator/host of the Lotus Rising YouTube channel.

In her free time you’ll find her out and about socializing, reading a good book, listening to a variety of tunes, or dancing. You can connect with Maria on LinkedIn or Twitter.

Aaron Armour, Founder and Creator of Manager Launch Pad

Aaron ArmourAaron has been managing teams for more than 15 years, some as large as 200 employees. He has managed business units with $36 million in revenue and projects with $50 million budgets.

His experience spans multiple industries including Telecom, Retail, Banking, and International Startup. Aaron is passionate about helping new managers grow into great leaders. Manager Launch Pad was created to help managers accelerate growth through practical tips, resources and mentorship

Read more about Aaron at and connect with him on Twitter, LinkedIn and Facebook.

Harry Red, Founder and CEO of Infyrno

Harry RedHarry is the founder and CEO of Infyrno, a startup that’s laser-focused on accelerating innovation through technology. He’s fanatical about learning, questioning things and most of all, taking action.

Always wears a red shirt. Connect with him on Twitter and grab the 3 Outdated Myths About Innovation (pdf) so you can stop being held back by dogma.


Larry Nicholson, Founder and Principal at BluPrint Consultants, LLC

Larry NicholsonAn entrepreneur, Larry founded and built a business and strategy consulting firm dedicated to startup companies and small businesses which provides strategic and innovative consultative services to small business owners, leaders and teams.

Larry is an Accredited Small Business Consultant and has corporate experience working with major Fortune 500 companies which allows him to leverage big business strategies into a small business  environment.

Larry also runs and manages a high growth online insurance company with 5-10 employees and has spoken at executive training seminars; published business related articles for several media outlets; and was interviewed of the iTunes Giant Nuggets podcast.

In Larry’s free time, he enjoys studying and learning about Venture Capital, Mergers and Acquisitions and enjoying the taste of fine wines. Get in touch with him on Twitter or at BluPrint Consultants.

David Worrell, Serial Entrepreneur & CFO at FUSE Financial Partners

David WorrellAn accomplished entrepreneur, analyst and author, David specializes in helping small businesses grow rapidly by employing powerful financial and business development strategies.

David’s success as a small business CFO is built on his own experience as a business owner. He founded, ran and sold three companies, and was recognized four times as a “Fast 50″ award recipient for rapid business growth. David now offers part time CFO services at Fuse Financial Partners.

As an author, David has contributed regularly to Entrepreneur Magazine, AllBusiness Experts, AMEX OPEN, and other small business finance media, in print and online. In 2014, David completed his first commercial text book for business owners, The Entrepreneur’s Guide to Financial Statements.

When he is not helping clients grow their business, David enjoys an ongoing Iron Chef competition with his wife Tracey. Follow David on Twitter @BizBlogBuzz, connect with him on LinkedIn, or reach out by email ([email protected]).

David earned a B.S. in International Business from The Ohio State University and is a graduate of the Kauffman Foundation’s FastTrac Entrepreneurial Training program. He holds a certification in Emerging Market Credit Analysis from Moody’s Analytics, along with multiple certifications from QuickBooks. In 2014 he was named one of 100 global “Accountant VIPs” by Intuit Corp.

Paul Hynek, Entrepreneur and Creator of EZ Numbers

Paul HynekPaul is an incurable entrepreneur and the creator of EZ Numbers, the leading startup financial projection software. Paul is a Wharton MBA, an Adjunct Professor of Finance and Accounting at Pepperdine University, and a Small Business Grant Reviewer for the NSF.

He has served as CEO, CFO, and VP of Business Development for high tech, financial, entertainment, and product development companies in the U.S., Europe, and Asia, and is known as the “Startup CFO.” He conceived and created the first online service for kids, which raised $50 million, and which he introduced with Bill Gates.

He played a key role at a top visual effects company was involved with Avatar; The Hobbit, Rise/Dawn of the Planet of the Apes, Halo, Call of Duty, and other movies and games. Paul has significant Board experience, and is a sought-after speaker on entrepreneurship.

Mario R. Kroll, Founder and Principal, ÜberStrategist 

Mario KrollIn late 2013, Mario founded ÜberStrategist, a Greater New York City area boutique consultancy that focuses on interactive entertainment, technology and start-up companies, creating profitable relationships through PR, marketing and high-value introductions.

His recent advisory clients include the Amazon-acquired, eSports fantasy league organizer AlphaDraft, custom gaming PC builder XoticPC, eSports leader ESL Technology, the Game Marketing Summit, as well as an assortment of video game developers and publishers.

Mario helped launch the small business and entrepreneurial-focused Smart Hustle Magazine in 2014, where he leads strategic partnership development and contributes editorially on a wide range of topics. Always intrigued by the convergence of business growth, entertainment and gamification, Mario has written hundreds of articles that include product or service reviews, startup company profiles, as well as marketing, public relations and go-to-market columns.

Mario served in the U.S. Army JAG Corps from 1990 to 1995 and has a soft-spot for veteran-focused causes and veteran-owned businesses. He sits on the advisory board for Operation Supply Drop, a charity that supports deployed troops and wounded veterans with video game themed care packages, fund raising events and by facilitating post-military career and entrepreneurial opportunities.

Tom Panaggio, Entrepreneur and Author of The Risk Advantage

Tom PanaggioTom has enjoyed a thirty-year entrepreneurial career as cofounder of two successful direct marketing companies. As a result, he can give a true perspective on starting and running a small business.

His practical approach to business concepts and leadership is grounded in the belief that success is the result of a commitment to embracing risk as a way to ensure opportunity.

In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy. DME has always been on the leading edge of marketing technology and is still recognized as an industry leader in personalized digital marketing.

As CEO of spin-off RME in Tampa, Florida, Tom headed a company that created the most effective lead-generation program in the financial services industry. RME revolutionized financial services marketing with its Seminar Success program, a marketing system that has created billions in sales for their clients.

Originally from Rochester, New York, and a 1980 graduate of St. Bonaventure University, Tom has always been involved in athletic competition. With his father, Mauro, being a successful basketball coach, that game has always played an important role in Tom’s development. He was also a member of the St. Bonaventure varsity soccer team.

Today Tom lives in Tampa with his wife, Shemi. When he’s not speaking or advising entrepreneurs and small businesses, he’s spending time with his family—his four daughters, Ashley, Christine, Elizabeth, and Melara and granddaughter Aliyah.

Find Tom on Facebook and Twitter!

Matt Remuzzi, Serial Entrepreneur and Small Business Consultant

Matt RemuzziMatt is a serial entrepreneur who started his own business shortly after getting his MBA in 2000 and hasn’t looked back since! He’s always worked with small businesses as a business plan writer, consultant, business broker and most recently with his fast growing bookkeeping service.

He’s also owned several online businesses along the way as well as a full service catering company, so he knows small business from all the angles! Matt keeps a business blog on his website as well where he covers a whole range of business topics.

When Matt isn’t working he loves to travel and has so far visited 51 countries on six continents. He has been to the top of Mt. Kilimanjaro and Mt. Aconcagua as well as crossed the equator 16 times both by plane and by sailboat. He is also a certified SCUBA diver with over 250 dives and most weekends you can find him out surfing his stand up board at the local breaks in north San Diego. He currently lives in Carlsbad, CA with his wife and two children.

Debra Carpenter, Freelance Content Specialist

Debra CarpenterDebra is a successful freelancer who is passionate about being creative. She creates original content for startups and offers content strategy consultations.

She writes about startups, freelancing, the remote workforce, women in business, sales, and entrepreneurship. She is proud to contribute regularly to The Huffington Post and Startup Grind, as well as Business2Community and Startup Savant.

She lives near Nashville, TN with her husband, daughter, and 2 cats. She’s into science, especially astronomy, and is always curious to learn something new. Connect with her on LinkedIn and Twitter!


Jennifer Xue, Award-Winning Author & Serial Entrepreneur

Jennifer XueJennifer Xue is the founder and chief editor of and an award-winning author, columnist, and serial entrepreneur. She has published over 1000 articles and 100 ebooks under several names.

She has taught more than 50 college-level writing classes. Publications she has written for included Forbes, Fortune, Esquire, and Cosmopolitan. She has proven record in gaining traction, brand awareness, and creative marketing. Her blog is