Pamela Konstantakis is a Founder and Partner at Marketing Atelier. Pamela has over 13 years of marketing experience and has worked with several companies in diverse industries.
In this interview, Pamela shares her marketing journey at Marketing Atelier and where the idea came from. Her mission is simple – to be the market leader in her industry. Find out what she can teach you in her interview below. You can also connect with her on Twitter!
My business partner is my twin sister, Kelly Konstantakis. We both worked in marketing and knew that we would eventually team up and have our own company. It was just a matter of time.
I was determined to be a leader in my industry, have financial independence and flexibility.
My diligence and perseverance have helped me get through difficult times. I have been surrounded by business owners my entire life. I have seen many face difficult challenges. They inspired me and kept me motivated to keep moving forward.
I was born to Greek immigrants and I was surrounded by several successful Greek business owners that had limited command of the English language. If they could make it, I had no excuse.
I look for employees who are loyal, diligent, personable and have a can-do attitude.
Technology has made a huge impact on my industry. I have embraced it and used it to come up with creative and innovative marketing strategies.
Everyone has had to deal with difficult situations with clients. You just have to keep working at it until the situation is resolved.
Inbound marketing has been extremely effective.
You have to stay current in your industry. I read as many trade publications as possible. I have also asked several business owners about their personal experiences and gained a lot of insightful information.