When you’re just starting out with your business you have a limited amount of time and resources at your disposal to implement successful tactics in order to ensure the survival of your startup.
With the necessary long-term business plan pieces in place, your next steps will involve growing your customer base and branding. Social media will play a role in these steps because it is a surefire way for you to get in front of the right audience. Along that journey there are at least four habits that will pave the road to success for your startup’s social media efforts.
Any entrepreneur going about his/her business solo knows they are going to have some limitations in what they can or can’t do. There are only so many hours in a day and only so many things you can scratch off of your “to do” list. Successful entrepreneurs accept this and arrange their social media activity accordingly.
By doing this they are able to keep a consistent presence (necessary to build a good rapport with your followers and customers) and avoid starting something, but dropping it along the way because of not being able to keep up with the work.
Sooner or later everyone needs help, knowing when it’s the time and taking action to resolve the problem can make or break a business along its journey. If you find yourself unable to keep up with your social media tasks, it’s time to get some help.
Getting help doesn’t mean hiring someone to do the work, especially if you don’t have the resources to do that; but there are ways to reduce your workload and avoid overwhelming yourself. Tools such as Hootsuite or buffer can help by allowing you to schedule your content distribution across a certain number of your social networks for free.
Conscientious entrepreneurs make a plan and set goals to measure what’s working or not; they most certainly don’t go into social media expecting success overnight. Instead of setting unrealistic expectations, startup owners will have done their research and set realistic goals that they will continuously manage to make improvements and pursue growth.
An example of bad expectations would be a startup that has been around for less than a year and wants to compare their social media results to a competitor’s results that has been around for more than 10 years, has an established following, customer base, and product.
You just can’t do that! Or better yet, you can, but you’re setting yourself up for a huge downfall.
Another common habit of successful entrepreneurs, applicable to your social media, is focusing on solutions.
One of the biggest differentiators between business owners who succeed and those who don’t is their ability to focus on solutions when a problem arises. When you encounter an obstacle there’s always going to be a way around it.
A perfect example for this would be LinkedIn’s change in the options you have available to connect with individuals. Although you can no longer make requests to connect with connections that share LinkedIn groups with you, you can use different functions within LinkedIn or you can search for those individuals on other platforms (like Twitter or Google+) and connect with them from there.
The solution may not be the speediest compared to having the option to connect with them from LinkedIn, but it is a solution since you’re still pursuing the connections you wanted to make.
If you’re going to use social media for your startup’s growth, you want to get it right. Campaigns and strategy alone won’t cut it; your habits make all the difference on whether you succeed in your implementation or not.
What habits have you found helpful to your social media marketing success? Let me know by joining the conversation on Twitter!