In this day and age, we are literally swamped with information everywhere we go, which is both good and bad. Good, because you can pretty much find anything about anything, or anyone, online, and bad, because the sheer volume of data is so overwhelming. Sometimes, it can take you hours, or even days before you are able to find everything you need to know on a certain topic.
The problem is that most of the content is just a regurgitated, rewritten, or expanded version of the original source, which means there is very little new and unique information available out there. If you take digital marketing as an example, you will find thousands of blogs writing about it, yet there is only a handful which offer valuable information readers can actually use, which is why we have decided to do some digital heavy lifting and sift through the noise and useless content.
The following list contains 8 brilliant marketing blogs you should follow in 2016 for original marketing insights and inspiration. Keep on reading for more details.
Copy Hackers is one of the prime online destinations on all things related to copywriting. In fact, their course, named the Starter Bundle, which is actually a series of e-books, is still one of the best resources for budding copywriters. Those who have completed the course swear buy it and claim that it has launched their copywriting skills into the stratosphere. Apart from their e-books, marketers can also find tons of useful and valuable information on copywriting, marketing, and social media. The same goes for their blog section.
The reason why they have earned such high praise is because their methods actually work and can be applied immediately when it comes to creating copy for the Web. More than reason enough for us to include it on our list.
The Social Ms is one of the best blogs online which is concerned with bringing top-notch advice on how social media works, as well as marketing and creating content. Each article they post is crammed full of useful content, unlike the filler-infused articles you will find on competing websites. They always have a firm grip on all the latest changes regarding the industry, and they are one of the first to publish in-depth articles every time some major shift happened in the digital world.
In addition to all this blog content, they also provide a list of tools they recommend, as well as different courses and podcasts any marketer can benefit from.
Running an online business can be tough for most marketers. They may be able to write well, and have a firm grasp on how social media works, but they lack the necessary mindset or skills when it comes to being an entrepreneur. If you fit the description, worry not, because Startup Savant was designed with you in mind. Not only will you find numerous free articles and posts which go into great detail at explaining all the ins and outs of digital entrepreneurship and running your own startup, but there is also their Startup University, which acts like a digital classroom and community that gathers aspiring entrepreneurs and teaches them all the ins and outs of the business.
You will be pleased to find out that 15% of the tuition goes toward donations to classrooms in need. Not only do you receive some real knowledge, but your money is used for a noble cause.
If you want to learn about digital marketing, then look no further than Marketing Land. And we do mean learn, because this website features articles with real advice and practical tips you can actually use in your marketing campaigns. In addition to that, they are also among the first to publish marketing-related news, which practically makes them your ultimate source if you want to keep up with all the latest changes in marketing.
Last, but not least, they post specialist articles by actual experts, which you would be hard-pressed to find somewhere else.
Jeff Bullas is one of the most prominent authorities on the planet when it comes to social media. Let’s just let his numbers speak for him: his blog is read by people in over 190 countries, and its sports over 5 million page views in a single year. Jeff himself has been featured in Forbes, The Huffington Post, and The New York Times. If you are looking for real, actionable tips by a bona fide social media rockstar, then Jeff’s blog is the place for you.
Unless you have been living under a rock, HubSpot needs no special introduction. It is the go-to place for most inbound marketers, because it offers a wide variety of free tools designed to help you out with social media and email marketing, analytics, content management, and SEO, among other things. You are probably already using some of their apps and tools. HubSpot site and apps can help you promote your content in several ways, whether it’s through creating blogs, templates and pages, increased exposure, or lead tracking.
Nancy Badillo’s website has plenty of advice on marketing, social media, creating your own website, blogging, earning money, increasing traffic, and just about anything else you can think of. The site also features reviews and interviews with some of the most renowned experts in the world of digital marketing, writing, blogging, and IT, which means more useful content for you.
Inbound.org is one of the best places for digital marketers to gather and exchange ideas, network, collaborate, discuss problems, and even find jobs, thanks to the always active job board. As such, it is also a good place to learn, because its members will often discuss specific problems which you might run into as well.
The internet is a big place, which means there will be a lot of junk you will have to sift through when looking for information on anything. If you are looking for something on digital marketing, we have already done that for you. Follow these 8 insightful and informative blogs, and you will have no trouble driving traffic to your website, building your authority, and increasing your conversion rate, in addition to your income.
Micheal is a marketing specialist at resume writing service Resumesplanet. He enjoys writing about business, blogging, SMM and marketing. In his parallel life, he adores hiking and can’t wait to see the Himalayas one of these days. Follow him on Twitter and Facebook.