10 Simple Steps
This first step guides you back to reality, helps you approach your business idea objectively and systematically question all common assumptions. To refine your pitch and communicate your value propositions from the get-go with more clarity. To help you keep those glistening and brilliant eyes of yours on the ball throughout each trying period.
Take Action: Seize upon our free and easy email-based Business Planning Course designed to get you from A-to-Z as pleasantly as possible. Plus, we provide tons of other great tools along the way.
Your next move has three pillars so you found your company with the strength of Lake Compounce in Bristol, America’s oldest amusement park still in operation today…170 years later. First, you choose the legal entity you’d like to build, then you incorporate which secures your brand name and officially files it with the state in the process.
Take Action: As this part of starting a business can be rather sensitive, we’ve developed quick-guides for the most popular entities if you want to skip over to those.
Honestly, steps 2 through 4 sort of blend together, especially when you work with a great incorporation provider or have expert help. Once a legal entity, it’s far easier to sync with the tax code and get up to speed relative to the entity you’ve chosen, where you’re located, etc.
Along with your brand’s legal name, structure, and tax identity…there’s this red tape which will either go down as smoothly as a pint from Half Full Brewery or take some doing. Will you be working directly with Nutmeggers in the flesh or exclusively online and only based in CT? Are you going inland somewhere around New Britain, or perhaps located along the coast? Get’er done!
You’re so close. You’ve got the name, structure, tax identity, and licensing situated…now let’s get to the good stuff – your brand’s financial persona. The numbers baby! By creating a centralized and branded business account your data stays secure, clean, and boosted by the benefits depending on where you base operations.
It’s hard to imagine you’re going to be purely online. So out with it, will it be the amenity-stacked Stamford or the bliss of Bethel (both are in Fairfield County by the way)? The historic entertainment of Middletown, or are you more interested in the foothill area of Berkshire Mountains? Maybe you plan on working from your new home outside Hartford?
Take Action: We know picking a spot can be tough if it doesn’t somehow happen naturally through your personal/professional networks. If you’d like to brush up on everything that goes into making this decision, refer to our friendly guide on How to Choose the Perfect Location.
Folks, not only did the hamburger originate in Connecticut, but Yale as well. There’s absolutely no shortage of funding/financing in this state. From VC’s and investment funds of all flavors, to startup organizations and small-biz networks galore, dig in. Besides, New York’s just next door so…
Take Action: The email course we mentioned in Step 1 really comes in handy here because planning and finances go together like Gampel Arena and face paint. You can also browse our guide on How to Finance a Business to start generating ideas.
Got a website already that sings like Connecticut scenery? What it really comes down to, aside from ecommerce platforms which have an extra layer of complexity, is giving people a place to investigate and digitally interface with your brand. If your startup’s been around for a year or two, Google your brand name and see what people see. By default, we’re trained to either go to social proofing sites with reviews/testimonials or straight to your core domain.
Take Action: If you could use some help in this department the first step is finding the right platform, which thankfully there aren’t too many yet. Head on over to this easy Business Website Builder Guide to get a head start.
Marketing, you just have to love, embrace and fawn over it. Not! These days 80% of fabulous marketing is composed of savvy software automation, smart outsourcing/team building, and capital management. With so many ways to connect to your ideal customers, once you have those parts nailed it’s a matter of genuinely getting in touch.
Take Action: Consider the impact your product or service has on people’s lives and act upon what you uncover. Understand the way people use it, in reality, not based on assumptions because 9 times out of 10 people use things in different ways for different reasons than you’d think, right? This is a doorway to speaking their language rather than sales-speak.
Startup Savant is here for you regardless of what step you’re currently on. Consider us a handy and reliable stream of valuable info and insight from fellow change-makers as well as a place to turn to for the best entrepreneurial tools of today.
Take Action: Tap into our weekly newsletter filled with tips, tricks, lessons, and inspiring stories directly from ambitious professionals like you.
Out of all the resources available to help you start a business in Connecticut, here are the two we believe in most. With IncFile and LivePlan, you'll take the first steps toward bringing your idea to life and having a solid plan behind it.
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