An Interview with Jennifer Johnson

Mompreneur & Founder of Cinchshare

Jennifer Johnson Interview

Jennifer Johnson is the CEO and founder of CinchShare, a social media marketing software for direct sellers and small business owners. As a work at home mom of four, Jennifer found herself devoting way too many hours to her online business and wanted more time to spend with her family so she and her web-developer husband created CinchShare.

With unique time saving features, CinchShare gives solopreneurs around the world the freedom to do what they want, when they want all while reducing stress and increasing engagement and sales.

In this interview, Jennifer shares how she started Cinchshare and how it helps busy mompreneurs and business owners on day-to-day basis. Her team up with her husband is something she is proud of and that’s the primary reason of Cinchshare’s success.

Learn more from Jennifer’s insightful interview below. When you are *officially* inspired to spend more time doing what you love, be sure to give her a shoutout on Twitter!


How did you get started as an entrepreneur? When did you first get bit by the entrepreneurial bug?

I started my first business right out of college. I knew nothing about running a business, about marketing or anything, just that I knew I wanted to be my own boss. My parents are small business owners so I guess I just didn’t ever imagine not being an entrepreneur.


What does your business do that makes it better than the rest? In other words, what is your competitive advantage and how did you find it?

CinchShare is the best at simplifying the social media scheduling process for our customers while also saving them massive amounts of time!


What does a typical day look like for you? Is there something you make a point to do each day?

Most days I wake up and go kayaking with my husband, who is a co-founder of CinchShare (yes, we’re a totally cute husband and wife team!) and then we get busy helping customers.  At 5pm, we unplug from computers and phones to have dinner and play with our 4 children.

Once the kids are asleep, we typically continue working for another 3-4 hours before ending the day in our hot tub talking about our day. I love getting to work with my husband!


What is the biggest business mistake that taught you a powerful lesson? Would you mind sharing how it made you the person you are today?

My biggest mistake was hiring the wrong person. Ultimately, the experience taught me that  (1.), I can make mistakes and still be successful and (2.), that it was just the miss-step that I needed in order to know exactly what type of person I needed to hire, and of course, finding her!


When times get tough, what would you say motivates you to keep going? To not hit the snooze button and to keep fighting for your goals.

CinchShare is a company built by my husband and myself. Our entire world, including our 4 kids, is wrapped up into CinchShare. Providing the life I want for my kids is motivation enough for us! I can honestly say that I’m excited to wake up and continue working. I love my business and my team!


What trait would you consider made you the best person and professional you are today?

My ability to be willing to try anything is what helped make me an entrepreneur. I’m a “Say yes and figure it all out afterwards” type of person.


What are the top 3 success tips that you would give anyone starting a business in Florida?

I’d recommend:

Mine’s never miss-guided me. (1 extra for good luck!) Have fun – being an entrepreneur and owning your own business is FUN!


Are you using any apps that help you stay on track from day-to day?

Absolutely! CinchShare! I schedule all of my social media posts so I can spend my time interacting and engaging and building friendships!


What are your goals for the next 5 years?

I actually have a few other business ideas that I’d like to move forward with. Who knows, I may have multiple businesses by this time next year!


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About Ryan James

Half hardworking hermit, half avid adventurer, Ryan founded Startup Savant to simplify entrepreneurship and pay it forward by donating a portion of all revenue to support children's education via